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Over the years there has been tremendous curiosity about precisely how Forbes’ crack team of fictional reporters calculates the value of imaginary fortunes for our annual Fictional 15 ranking of the richest fictional characters. I once was even accused by the host of a radio show — small-market, thank-god! — of simply making the numbers up.

To silence the skepticism and to give fans of the list some idea of just how deep the rabbit hole goes, I’ve decided to flash a little bit of imaginary ankle and walk through a typical Fictional 15 investigation, in this case of Smaug, the fire-breathing dragon from J.R.R. Tolkien’s novel The Hobbit and the forthcoming Warner Bros. movies.
Tags: hobbit
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